New articles published

I am excited to announce a few new articles are now published and ready to be read!

In August, my article “Make Your Open House a Hit” went live on PTOToday.com.

In September, my article “Ways to Help Your Child Succeed in School” went live on SchoolFamily.com.

And in October, my article “What to Do With Poo” came out in the November 2014 issue of Odyssey Magazine.

Odyssey magazine

Attention grabber!

Zagat Rates Pittsburgh Food?

Zagat will be rating Pittsburgh restaurants in 2013. According to the Pittsburgh Business Times, “Currently, the only reviews for the Pittsburgh-area on Zagat.com are for chain restaurants that were taken from their recent National Chain Restaurant Survey.”

Why is Zagat so popular? I think it’s because people like to hear what others think is good, go try it themselves, and get in a big huff when they don’t agree.

People have a lot of opinions. And people have a lot of opinions about food.

A close friend of mine recently shared how he was having lunch at a popular new spot and the chef asked his group how they enjoyed a new menu item. Even though these people had no experience owning or running a restaurant, everyone felt they were qualified to give an opinion.

Restaurants are businesses that serve people and thrive on loyal customers. Want to build a loyal customer base that loves your services? Listen to the opinions of your customers, your audience. Show them you respect their input. You don’t have to promise to deliver everything they ask you for, but you have to at least give some time to listen.

That’s why I created My Food Notebook for my most important “business” – my family. I don’t run a restaurant, I’m not even that great in the kitchen, but I know how to build strong relationships! My Food Notebook lets my kids to give feedback on the food we prepare and serve. It helps me learn what they like so I can offer a variety of foods that are similar to their favorites. They get the comfort of familiarity and I help them learn how to tackle new things in life.

I’m launching My Food Notebook at Marty’s Market on December 8, 2012 at 12 Noon. All are welcome! We’ll be encouraging kids and adults to try some new foods and give their opinions. We’ll have some prizes, too!

Try it in your own life. No one like to have their opinions ignored. What might be easier in your life if you simply gave people a chance to express themselves?

 

Gilda’s Club Name Change?

How do you feel about the imminent change starting in the Madison Gilda’s Club organization to the Cancer Support Community? To me, it feels a little like someone not interested in explaining their brand and instead choosing a name that is more SEO-friendly. But I could be wrong.

Language and word choice is very important to the folks at Gilda’s. I worked with them for many wonderful years when I was a full-time non-profit professional and remember when they shared with me the document that explained the very specific terminology they used in all Gilda’s Clubs programs. One big difference from my employer’s terminology was that folks at Gilda’s Club staff and volunteers avoided the phrase “battling cancer.” They didn’t like that phrase because a battle implied that someone might lose.

The official explanation is that young people don’t know who Gilda Radner was and they want as many people with cancer to find them and utilize their support services.

Here’s a comment from Lannia Stenz, Executive Director:

Like many of you, I have been a fan of Gilda and SNL throughout my life. However, Gilda’s Club Madison is part of a larger organization, the Cancer Support Community. After a great deal of discussion and deliberation our local board of directors chose to make the change for a number of key reasons:

1. In 2013 we are beginning the outreach process to offer education and support programs to outlying areas. Our service area is a 14-county region in SW Wisconsin. Our new name incorporates the entire region.
2. Our parent organization, Cancer Support Community is now the parent agency of all Gilda’s Clubs and Wellness Communities. As of this year, all of the Wellness Communities have changed their name to Cancer Support Community. Gilda’s Clubs across the county are beginning to follow their example.
3. There will be no new Gilda’s Clubs created in coming years because Gilda’s Club Worldwide is now Cancer Support Community.
4. By incorporating what we do into our name we are eliminating confusion and will be able to more effectively raise awareness about our programs.

Finally, although the name is changing, our mission remains the same. The spirit of Gilda’s Club will stay alive in the clubhouse. We have one goal: to ensure that all people affected by cancer are empowered by knowledge, strengthened by action, and sustained by community.

It is my sincere hope that our community will continue to support our work through this challenging change and cheer on our efforts to provide emotional support, cancer education and hope to men, women and children who are impacted by cancer. As an organization we have a great deal to celebrate and we hope you will join us as we move forward.

Regards,
Lannia Stenz
Executive Director

Read more: http://host.madison.com/news/local/health_med_fit/gilda-s-club-changing-name-as-fewer-know-namesake/article_0893171c-53c8-50bd-900f-6381aee41f71.html#ixzz2DZKDZ7Ii

 

 

Recipe for Success: Perfect Job

What simple steps can help you succeed in securing the perfect job?

Don’t wait – dive in!

Earlier this summer, Shannon Metzler, a mom of two school age children, knew she was ready to get back in the workforce. Her goal was to become a swim instructor. Over the course of a few months, she effectively networked and identified local opportunities and not only secured a position, but actually secured 2 positions and even had to turn down a third offer! She also provides private swim instruction. 
Did you set a time limit for achieving your goals?

I did not set a time limit. I have been thinking about swim coaching for a number of years. But there was a bit of a time constraint in that there was a position available and I needed to get my resume in to the hiring company before the job went to someone else.

Did you ask for help to achieve your goals?
YES!!  I doubted my ability to be an effective coach. I sought help and found someone who rallied for me. This friend was Incredibly supportive and optimistic about what I could do.
What was the most important action you took?
Updating my résumé. The positions are out there, and I generally interview well if I can get in the door.

Can You State Your Business Goals?

Start today. Thanks to Runkeeper.com for helping me track my progress towards my running goals!

Early in conversations with potential clients, I ask them to state their goals for me. If they can’t state a measurable goal, I encourage them to work it out and then come back and continue the conversation with me.

It’s not that I don’t want the business. I just don’t want a dissatisfied customer. And if my customer can’t state their goals – in an objective way so it’s obvious whether we’ve reached them or not – how can they ever be satisfied?

You’ve probably heard of “SMART” goals before. If not, here’s a little tutorial from Stanford University:

A SMART goal is:

Specific (and strategic):  Linked to position summary, departmental goals/mission, and/or overall School of Medicine goals and strategic plans.  Answers the question—Who? and What?

Measurable:  The success toward meeting the goal can be measured.  Answers the question—How?

Attainable:  Goals are realistic and can be achieved in a specific amount of time and are reasonable.

Relevant (results oriented):  The goals are aligned with current tasks and projects and focus in one defined area; include the expected result.

Time framed:  Goals have a clearly defined time-frame including a target or deadline date.

This is the perfect time of year to take a good chunk of time – not a fleeting moment – and state your business goals. And if you need a writer or social media coach to help achieve some of these goals, just ask!

Fiction and Non-Fiction Creative Writer

children's book author, writer, social media coachWelcome!

I’m Elizabeth Pagel-Hogan. I’m best known as a fiction and non-fiction writer for children. I’ve written for magazines like Highlights for Children, Appleseeds and Family Fun.

Recent awards:

I love working with children and I am available for school visits, classroom and community workshops.

 

In addition to my children’s writing, I also provide freelance services including:

  • Editing and e-book production
  • Creative consultation and promotion
  • Business writing and blogging
  • Social media coaching

Creative writers get ideas from many places. As a runner and triathlete, I find that a tough physical challenge is a great way to spark incredible ideas.

As a mom, I know the value of humor and patience. My own children keep me on my creative writer toes and offer endless inspiration. Need help with grumpy kids? Picky kids? Want to dance with a dinosaur? Grab a book below!

Contact me at 412.837.9499 or onesweetwriter[at]gmail.com if you need:

I’ve written for magazines for adults including Family Fun, PTOToday, and Thrive. I’ve also written for websites like SchoolFamily.com, PopCity, Kidsburgh and mom.me. I also write for and e-newsletters like Writer’s Weekly and Children’s Writer. My poetry has appeared in Leading Edge Literary Magazine.

I have my MA in American History and have been a science educator, stage performer and worked with non-profits for over 10 years. When I’m not training for an upcoming road race or triathlon, I’m exploring the world with my husband and three children. I’ve been to 31 out of 50 states and 3 continents and counting!

I tackle each writing assignment with enthusiasm and would love to apply my skills to your project.

I encourage you to review my extensive writing samplesview my testimonials, visit my Amazon.com Author Page, and visit my LinkedIn profile.

Get Your Social Media Team into Shape

You have to use the right tools for your goals

You have to use the right tools for your goals

PRDaily recently ran my blog “6 Reasons Why An Athlete Should Run Your Social Media.” It should be obvious by now that I firmly believe running inspires me personally and professionally. But I’m not the only one. Here’s what folks on Twitter have been saying:

Those are just a few of the replies. I used Storify to collect many more responses to this post and can help you learn how to use Storify to capture responses to your campaigns, too!

Recipe for Success: Simple Social Media Growth

 

Social media isn’t rocket science!

Debi Gilboa, MD, of AskDoctorG, is a rising name and national parenting expert and author of “Teach Resilience:Raising Kids Who Can Launch.” Over the past year, her social media engagement has increased significantly and she’s more than doubled her weekly newsletter following. She didn’t hire a massive marketing agency, she found the recipe for success herself.

What were 3 things you did that increased your followers?

  • I followed folks that were on the lists that other people put me on. Convoluted I know, but go to your own profile page, click lists, then switch to member of (from subscribed). This will show all the places you’ve been listed. I switch to “people” from “tweets” and follow other like-minded folks.
  • I follow a little indiscriminately but then use twit cleaner to clean up my follows about once a month – stop following those without good content or real interaction.
  • I never RT or tweet out anything I don’t actually read and agree with.

How much time did you invest?

I invest on average 30 minutes a day to social media, sometimes lots more but often a fair amount less. And I take one day completely off a week.

What’s your favorite channel?

Favorite is Twitter, but Facebook is close behind and learning to love Pinterest!

 

Adults like stories, too

 

The Bumpy, Grumpy Road

Take your readers on a journey!

In 2012 I published my first children’s book, The Bumpy Grumpy Road. It’s a metaphor intended to help children understand that they are in charge of their emotions, actions and reactions.

As parents bought the book for their kids, I heard more than one time “This book helps me, too.”

And when you read the story behind the creation of this book, you’ll understand why I’m not surprised. The metaphor was easy for my preschooler to understand and to remind me when I was driving down my own bumpy, grumpy road.

Adult readers don’t need fancy multisyllabic words to engage them. Adults need a strong message with a compelling storyline that gives them something useful for their daily challenges. Next time you’re writing for your co-workers, your manager, your current customers and your potential customers, make sure you’ve told a good story.

Does Your Business Need a Social Media Coach?

I work out a lot – for fun, for stress relief, and because it’s in my nature to set and strive to achieve goals. To help

Work Hard for the Results You Want

me reach these fitness goals, I hired a coach. Having a coach gives me accountability and someone to help me overcome obstacles and celebrate my successes.

For my clients, I’m their social media coach. I don’t always write all their content – many times I’m just laying out their editorial calendar (training schedule) and teaching them how and when to use new platforms (workouts).

But my own training hit a bump in the road when my coach accepted a new job in another state. Now I am meeting her replacement and I have to bring her up to speed on my goals, my philosophy, my strengths, weaknesses, what I’m afraid to try and what motivates me. The good part is – I know what I want her to know.

I try to help my customers with the same thing. One thing I offer my customers is the creation of a social media policy or guidelines. I know there will come a time when I need to move on or they decide to take over these tasks in-house. By working with my customers to build a social media policy, my goal is to make the transition and education of their new social media manager as simple as possible. I can’t make it seamless, but I can give them a sense of history of what customers have hated and what they’ve loved, what we’ve tried (and where we’ve failed) and the overall goals all of this creative work!