Social Media

Get Your Social Media Team into Shape

PRDaily recently ran my blog “6 Reasons Why An Athlete Should Run Your Social Media.” It should be obvious by now that I firmly believe running inspires me personally and professionally. But I’m not the only one. Here’s what folks on Twitter have been saying: Love this, good reasoning! RT @bridgetforney: 6 reasons an athlete… Read more »

Recipe for Success: Simple Social Media Growth

  Debi Gilboa, MD, of AskDoctorG, is a rising name and national parenting expert and author of “Teach Resilience:Raising Kids Who Can Launch.” Over the past year, her social media engagement has increased significantly and she’s more than doubled her weekly newsletter following. She didn’t hire a massive marketing agency, she found the recipe for success… Read more »

Seriously? You still don’t have social media profiles?

  A client of mine wrote a book. Our publicity plan involved a virtual book tour and we hoped some talented,exciting bloggers in her field would review her book and visit her site. It’s a great book – full of practical steps to take to achieve a goal. It’s not too expensive and really bolsters… Read more »

Do you have trouble focusing?

In a two-hour delay at LaGuardia, I wrote up a 400-word interview, 2 blog posts for my business and one for my personal blog. I had a little trouble focusing because I was worried about my toddler who was rushed to the hospital earlier that morning due to an asthma flare-up. But if you have… Read more »

Does Your Business Need a Social Media Coach?

I work out a lot – for fun, for stress relief, and because it’s in my nature to set and strive to achieve goals. To help me reach these fitness goals, I hired a coach. Having a coach gives me accountability and someone to help me overcome obstacles and celebrate my successes. For my clients,… Read more »

Does social media make you nervous?

I found out recently that some employees at one of my customers’ offices are scared to talk around me! They are worried that anything and everything they say will end up on the Interwebs via one of the nine social media platforms that I manage for their brand. Where did they get that idea? They… Read more »

Should You Deliver Bad News in Person?

Should you deliver bad news in person? I would argue yes. Experts say that 70% of our message is carried in non-verbal communication, that is how we convey meaning without words. The height of our eyebrows, the position of our arms, the volume of our voice, even the rate we blink all carry important information… Read more »

Need social media content? Become an Alchemist

Can’t think of what to write for that next blog post, tweet or update? Even the most creative writer gets in a slump. I never get “writer’s block” because I’ve discovered that I’m an alchemist. What looks like ordinary matter to some is pure gold to me. After I get my feet wet working for… Read more »

Who Edits Your Tweets?

“I wish I could convince our staff to send all their tweets to an editor like you before they went live,” a friend said to me recently. He’s the Assistant Director for Legal Affairs for a large university and often has to discuss inappropriate tweet content with other university staff. He’s not the only one…. Read more »

How do you handle negative comments?

Many businesses worry about having Facebook pages, Twitter accounts, Pinterest pages or a blog that allows people to post comments. They wonder, “If people complain about us on these platforms, it will make us look bad!” What really looks bad is not receiving negative comments, but handling them poorly. Take a look at this negative review… Read more »