Can You State Your Business Goals?

Start today. Thanks to Runkeeper.com for helping me track my progress towards my running goals!

Early in conversations with potential clients, I ask them to state their goals for me. If they can’t state a measurable goal, I encourage them to work it out and then come back and continue the conversation with me.

It’s not that I don’t want the business. I just don’t want a dissatisfied customer. And if my customer can’t state their goals – in an objective way so it’s obvious whether we’ve reached them or not – how can they ever be satisfied?

You’ve probably heard of “SMART” goals before. If not, here’s a little tutorial from Stanford University:

A SMART goal is:

Specific (and strategic):  Linked to position summary, departmental goals/mission, and/or overall School of Medicine goals and strategic plans.  Answers the question—Who? and What?

Measurable:  The success toward meeting the goal can be measured.  Answers the question—How?

Attainable:  Goals are realistic and can be achieved in a specific amount of time and are reasonable.

Relevant (results oriented):  The goals are aligned with current tasks and projects and focus in one defined area; include the expected result.

Time framed:  Goals have a clearly defined time-frame including a target or deadline date.

This is the perfect time of year to take a good chunk of time – not a fleeting moment – and state your business goals. And if you need a writer or social media coach to help achieve some of these goals, just ask!

About: Elizabeth

Writer, Author, Social Media Coach, Reader, Runner, Triathlete, Wife, Mother.