I found out recently that some employees at one of my customers’ offices are scared to talk around me! They are
worried that anything and everything they say will end up on the Interwebs via one of the nine social media platforms that I manage for their brand. Where did they get that idea?
They are scared to say something wrong and don’t realize they are valuable sources of information.So to counteract the feelings of fear, in this particular office – I have a new strategy.
I now email staff and ask what they are up to that week. Sometimes I ask for their “three most challenging tasks” or “the thing they never thought would be part of this job” or “their favorite activity/what makes it all worthwhile.” I also ask for photos of their day-to-day or that captures what can’t be expressed in words.
This had led to astonishing success and resulted in very engaging and useful info from various levels – like the accountant, the CEO and even the warehouse manager! Seems like all they needed was a little structure they could trust to increase their comfort with providing content.
I know their customers are going to love what I have to share. It’s content gold.
So, how does your enterprise make it easier or more comfortable for employees to give you the content you need?